Willie Wonka

A simple childrens’ tale or a basis

for business?


One of my favourite books when I was a child was ‘Charlie and the Chocolate Factory’.  I’m sure most of you will be familiar with the story of young Charlie Bucket and his bewitchingly wholesome but impoverished family.  It tells of how Charlie found a golden ticket in a bar of chocolate, which invited him to join four other children on a tour of the chocolate factory, belonging to the famous but reclusive Willie Wonka.

It’s a tale of the unwitting triumph of the underdog (Charlie) over his dubious and behaviourally-challenged companions. And of how, by being humble, honest, selfless  and without hubris or greed, he was rewarded with undreamt of wealth and the happiness of being able to lift his much-loved family out of poverty.

Title image and link to Facebook fanpage

It occurred to me recently that running an online business is a bit like that story.  Quite a few rogues and vagabonds to lead the unwary astray, with a sprinkling of ethically-minded ‘good guys’, who have honesty and integrity at the centre of their business ethos.

You don’t have to dig very deep before you uncover a plethora of supposedly uber-successful internet entrepreneurs, brashly declaring how fantastic they are, and how they and only they hold the key to overnight riches:

“If you don’t believe me then here, get a good look at my AMAZING car/house/swimming pool/latest holiday!” they yell joyfully…

“Click that BUY NOW button and join my tribe!  You don’t have to actually do much (except part with a 4-figure sum for my shady online course, obviously) and sooner than you can imagine you’ll be a rich prat, just like me!!

To be honest, I’ve had my head turned (and my fingers burned) by them in the past too.  In my opinion, its human nature to want to believe the best of people and this trait leaves us wide open to exploitation by savvy and unscrupulous operators.

It’s really tempting, when you’re just starting out with a new venture and struggling like mad to gain traction, to want to cut corners. You really want to believe them when they say that they hold the key to, oh I don’t know – generating bucket-loads of free traffic, or a unique scheme that only they know about for gaining ten million followers on Instagram overnight, or how to find an AMAZING product to market on Amazon which nobody knows about – except them, naturally!

Yeah, right.

The bitter truth is, an online business is the same as any other entrepreneurial venture – it’s a marathon, not a sprint. Rewards worth having are always hard-earned, and require effort, diligence and patience.

So What’s The Key?


Service is joy is a cornerstone of ethical entrepreneurship
Click this image to discover more valuable insights into how to build an ethical online business

Your daily internal mantra should be this:

“What can I do today to serve my clients, and give excellent value to them and to my prospective future customers?” 
Until you have learned to do this your business will wallow in mediocrity.

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It may seem counter-intuitive but you must resist the temptation to ‘chase’ the money because, if you do, it will stay tantalisingly out of reach. You need to get the money to come to you, and the only way to do this sustainably is to follow the business practices of the top ethical leaders in your niche.

There’s truth in the saying ‘birds of a feather flock together’.  I’ve been very fortunate along my online-marketing journey to find myself at crucial times amongst the crème de la crème of ethically-minded entrepreneurs, and I’ve noticed that they themselves are similarly surrounded.

So, if there’s one take-away from my journey thus far, then it’s this: surround yourself with people you would be proud to emulate.

Like Charlie Bucket, if you want wealth to ‘find’ you then you need to be altruistic, not just in your business dealings but in the way you approach life.  Create good habits in your personal life and they will follow through into your professional ventures.

Nurture your friends, family and social media followers. Be grateful for how they enhance your life. You’ll find that this ‘attitude of gratitude’ will spill over into your professional dealings with prospective clients, and it will become second nature to always give value before expecting profits.

In other words, always put the horse before the cart, not the other way round.  The results may surprise you.

I don’t know about you, but I think the world sorely needs more Charlie Buckets!


Check out our shop for some great resources to help you in your online quest for wealth and happiness 😀


Willie Wonka, a simple childrens' tale or a basis for business?


Over to you…

If, like me, you are tired of being bombarded with ‘biz op ideas’ from dubious, unverified online ‘gurus’, then go ahead and share your thoughts in the comments below. 🙂








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